The Sims movie is in the works at Margot Robbie’s production company

A feature film adaptation of Electronic Arts’ The Sims franchise is in the works.

According to The Hollywood Reporter, it will produced by LuckyChap, the company run by Margot Robbie, Tom Ackerly, Josey McNamara and Sophia Kerr, along with Roy Lee (Lego movies) and Miri Yoon of Vertigo Entertainment.

LuckyChap produced last year’s top grossing film, Barbie, as well as Saltburn. The Sims adaptation is set to be helmed by Loki season one director Kate Herron.

EA’s life simulation video game series debuted in 2000 and has seen four mainline releases as well as various spin-offs and numerous expansions.

The Sims 4 was released in 2014 and generated over $1 billion in revenue within five years, according to EA. The game adopted a free-to-play model in October 2022, helping it reach ”more than 70 million players”.

EA announced the next Sims game, which is codenamed ‘Project Rene’, in October 2022.

Featuring both solo and multiplayer gameplay, while offering the same experience across all supported devices including mobile, it’s in development at Maxis and will be “free to download”.

EA CEO Andrew Wilson said last September that the company plans to significantly increase its focus on a handful of its biggest online franchises over the coming years.

The publisher will “invest disproportionally” in the likes of EA Sports FC, Apex Legends and The Sims – “massive online communities” in which Wilson sees the potential for “exponential growth”.