Nintendo is opening an official store in San Francisco next year

Nintendo of America has announced plans to open an official store in San Francisco.

Based in Union Square, Nintendo San Francisco will open in 2025.

The store will be only the company’s second official retail location in the US.

Its first official retail store launched in New York’s Rockefeller Center in 2005.

Nintendo also has three official stores in Japan, based in Osaka, Tokyo and Kyoto.

While its synonymous with video games, Nintendo has an expanding IP business that now also includes blockbuster films, theme parks and more.

“We’re actually evolving into being an entertainment company with gaming as a nucleus of the overall business model,” Nintendo of America president Doug Bowser told the Washington Post last year.

The Super Mario Bros. Movie was last year’s second-highest grossing film ($1.36 billion) globally behind Barbie ($1.45 billion), and Nintendo recently announced that a Legend of Zelda movie is in the works.

It’s also currently in the process of expanding its theme park presence with Super Nintendo World at Universal Epic Universe set to open in summer 2025.

The Nintendo Museum in Kyoto is excepted to open later this year too.

Nintendo confirmed this month that it will announce its next console this fiscal year, meaning the Switch‘s successor will be revealed before April 2025.